PlayBlue Awards 2025 - PlayBlue Blog

For the third year we are doing our annual PlayBlue awards.

2025 was a year or constant evolution and some big winners and losers in the sex toy industry. Some Big brands continue to grow like Satisfyer and Fleshlight with the welcome relaunch of a totally re-vamped Fun Factory. The constant creep of generic yellow pack copies is still dragging the industry too, but the only way to beat them is with true innovation and quality.

At PlayBlue we have reviewed hundreds of new toys and products and we have loved every minute.

So without further ado let's get to the awards...

Best Vibrator - Loads of runners but the standout was chosen because it is so original and just is amazing.

Winner - S-Vibe Snail Curve

We loved it. The first rabbit that actually delivers on the promise of clitoral bliss and deep thrusting penetration for magic blended orgasms. Looks a little daunting but trust me you'll love it.

Runner-Up - Satisfyer - Deep Kiss

OK not exactly ground breaking in its originality but it blends the perfect size and form with Satisfyers excellence in pulse air pleasure. It just fits the hand perfect and works soooo well.

Best Male Masturbator - Boys and their toys is a big part of masturbators in 2025. They add more functions every week it seems.

Winner - Fleshlight - Pilot

A lot of argument here but we ended up going old-school and went for the perfect sized Fleshlight Pilot. It feels amazing as you'd expect a Fleshlight to feel and when you combine the quality, price and experience it is hard to beat.

Runner-Up - S-Vibe - IKON Volt

S-Vibe just make such original sex toys and I love the S-Vibe IKON Volt. For me it is the most amazing masturbator on the market. p.s. Should have won but I got out voted.

Best Couples Sex Toy - Isn't it always better together and couples sex toys are all about play.

Winner - Lovense Lush 4 

Again Doxy doesn't win which is amazing. The Lovense Lush 4 has become the de-facto couples sex toy. All the tech and magic to play anywhere combined with the best quality and amazing shared experiences. We loved it.

Runner-Up - Doxy Go

Doxy launched it's new hand held metallic wonder in the middle of the year and ye went mad for it. A firm PlayBlue favourite that just works so well to add that little bit of buzz exactly where you need it. 

Best Dildo - Loads to choose from with great new brands launched on PlayBlue this year.

Winner - Fun Factory -Magnum - Brand new launched so most of you won't have seen it but it just blew us away when we got our hands on it. The perfect size and feels so premium. It will also stick to anything - we love it.

Runner-Up - SilexD - Real Skin - The new premium ultra realistic SilexD dildo is just so lifelike you feel like you are cheating. If you want to try the real thing you've just found it.

Best Lubricant - People never change lubricant. I know it is just a thing. So as uaual we all went for our favourite here. This year I won and we went for my lube.

Winner - Swiss Navy Silicone - It is pricy but for a reason and that is because it's the best. Lasts for ever so a single squirt will do and it never needs to be reapplied. Most natural feeling lube you can get.

Runner-Up -  Satisfyer - Naughty Neutral - A huge Satisfyer launch this year in lubes of every flavour and texture. We loved them. They look amazing and feel just as good. Go for any of them but the neutral is a great choice too.

Best Brand - New category this year. I wanted to give thanks to all the best brands we sell.

Winner - S-Vibe Snail Vibes - A little controversial here as this is in no way the most popular brand we sell but for sheer quality and originality it just had to win. 

Runner-Up - Satisfyer - Our biggest brand and it just keeps growing. This year alone it added Steel Dildos, a lube and massage oil range, condoms and a whole slew of new toys. They really are trying to take over and would it really be all bad?

2025 was a year of constant growth and new launches. It is looking like it will only accelerate for 2026 and we can't wait. Don't agree with our choices? (I don't agree with them all either) but every winner is a magic sex toy and satisfaction is almost guaranteed.