PlayBlue is Ireland's biggest online adult store. Founded by Robert Doyle and Richard Cullen we have been selling Sex Toys in Ireland online since 2011. From very humble beginnings we have grown to stocking over 3,000 different products and shipping thousands of monthly orders all over Ireland. We also offer free returns and shipping and we are totally passionate about customer service which we believe is our really PlayBlue advantage.

PlayBlue also have bricks and mortar sex shops too our original store in Kilkenny was opened as Scandalous in 1997 but was purchased and rebranded PlayBlue in 2012. We then open in Tallaght our first PlayBlue Dublin store in 2018. Most recently we have open in Careys Lane in Cork City Center in December 2019. Our high St stores allow us to offer Click 'n Collect and real life Irish sex toy advice. We are always on the lookout for a great location so hopefully there might be a new PlayBlue coming to a location near you soon.

You can read our full history and contact details on our About Us page.

PlayBlue Press Contact

Public Relations and Press / Media contacts:

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PlayBlue Logo

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PlayBlue Sponsorships

PlayBlue has been involved in various sponsored events since we were formed. Obviously sponsorship from a Sex Shop even one as great as PlayBlue is not on everyone's agenda. But here is a list of some of our sponsorships. If you are seeking sponsorship for an event or program please send full details to and we will of course respond.

Jennifer Zamparelli 2FM

2FM Jennifer Zamparelli - 10th June 2019

PlayBlue has been a sponsor of the daily couples quiz on the Jennifer Zamparelli show on RTE 2FM since day 1. We give a €100 voucher to the contestants every show. Tune in and give it a go!

FM104 Room104 Show

FM104 Room 104 Main Sponsor - 15th June 2020

PlayBlue is the main sponsor of the new FM104 Weekdays evening show called Room 104. Hosted by Cormac Moore and Saoirse Long its a wacky mix of stories and laughs and we are delighted to be involved.

College Sex Toy Bingo

College Sex Toy Bingo

PlayBlue has sponsored sex toy bingo in the majority of colleges and universities in Ireland. These are fun events that are a little naughty but great craic and a great way for Student Unions to fund raise. Since 2014 PlayBlue have sponsored 15 Sex Toy Bingo events and look forward to more.

PlayBlue in the Media

PlayBlue have done numerous radio interviews and have been mentioned in all the National and Local newspapers and radio stations. Here is a flavour of some of the favourite articles with PlayBlue.

Newstalk on Sex Toys in Lockdown

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NewsTalk Hard Shoulder - 1st July 2020

PlayBlue joins a discussion on sex toys sales and the explosion of their use in lockdown with Henry McKean.

Sunday World PlayBlue

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Sunday World - 10th Feb 2019

A great article that appeared in the Sunday World on the 10th of Feb 2019 just before Valentine's Day.

Deirdre Reynolds a reporter from the Sunday World was invited down to help out at PlayBlue during this busy time and learn what really goes on behind the scenes at a Sex Shop!!!

Daily Edge Student Vibrator Deal

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Daily Edge - 13th Mar 2018

Article about PlayBlue helping students get a little self lovin' with a special student only deal.

Irish Times PlayBlue

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Irish Times - 3rd Feb 2017

A getting to know you article in the Irish Times. On starting and running an Adult Shop in rural Ireland. As well as coping with the recession.

The Journal PlayBlue

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The Journal - 29th Jul 2015

An article discussing the recent aborted efforts to bring PlayBlue to Drumcondra which even led to Submissions to the Department of Justice to Regulate Adult Stores.

The Journal PlayBlue

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The Journal - 26th Jul 2015

A general article about the growth of Sex Shops in Ireland and how PlayBlue is at the forefront of this drive to modernise.

The Journal PlayBlue

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RTE News - 22nd Jun 2015

The ongoing drama regarding our planned opening in Drumcondra garnered widespread media attention including this article on

The Journal PlayBlue

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The Journal - 10th Jun 2015

An article about our efforts to open in Drunmcondra and the very surprising (to us anyway) controversy it generated. We still think it would have been an asset to the local community but unfortunately Drumcondra's loss is Tallaght's gain.

Ryan Tubridy tries PlayBlue

Ryan Tubridy Show 2FM - 7th Feb 2013

Ryan Tubridy got to play with a load of PlayBlue sex toys in his Adult Toy Show live on air on his morning national radio show on RTE 2FM.