We were in Holland last week at a trade show trying to keep on top of the latest and greatest in sex toys. We have loads of new products coming on stream in the next week of so which we are really looking forward to. But we also had a great chance to chat to a load of people in the sex toy industry in Europe and discuss what they were doing and how they see it going.
We also noticed the trends in the industry that seem to be picking up pace.
Finally the last thing I learnt was that in Ireland we have a bit to go to catch up to mainland Europe in attitudes to sex toys. In Holland and Finland and Germany it is just a normal part of everyday life. The discussion and advertising of sex toys is the same as perfume would be in Ireland. People who sell sex toys are respected business people with normal lives, imagine that they are normal people!. Sex Toys are normal, fun and definitely nothing to be embarrassed about sure everyone uses them.
We are a long way from this in Ireland but it is inevitably where we are going. If 30 years ago you suggested that every supermarket in the country would be selling pregnancy kits and condoms there would have been total shock. We need to just grow up a bit in Ireland, we all masturbate, we all have sex, so why should the purchase of sex toys be anything but normal and everyday?
Think about it for a second what exactly is there to be embarrassed about? Your friends and neighbours already know you have sex and masturbate and they do too.