Happy 9th Birthday PlayBlue!!!

PlayBlue are delighted to have hit the milestone of our 9th Birthday today. We sold our first order on the 18th of November 2011 to a guy in Limerick. At the time we had aspirations and plans but nothing was a reality yet. But the appetite in the Irish public was there for a more professional online adult store and PlayBlue has been delighted that we have been able to help.

Happy Birthday PlayBlue

Since that first order we have grown like a weed and now have stores in Kilkenny, Tallaght and Cork with more planned and the largest online sex shop in Ireland by miles. We have loved every minute of it from the early days of slogging away on our own.

Anyone who has started a business, especially a public facing business knows you have to become a serious jack-of-all-trades. Myself and Richie put in the long hours I can assure you but we believed that PlayBlue could be the best and that has always been the goal to create a world class homegrown online store. 

We have evolved and always pushed the boundaries

  • First in Ireland to do Free Gifts on orders over €30
  • First to do full Free Returns
  • First in Ireland to do Online Chat
  • First to have a real Click and Collect Option in Adult Stores.
  • First to do Track and Chase - Actively chasing all orders with couriers
  • First to do real product videos (over 300 and counting)
  • First Adult store to Triple Pack orders - Super Discreet

We really do plan to be the best online store in the world and firmly believe a local Irish company servicing Irish customers can beat anyone because we’re local.

We have sold literally hundreds of thousands of sex toys since that first order 9 years ago and look forward to the next 9 years selling millions more.

Happy Birthday PlayBlue!

P.S. As a thank you to loyal customers please take a 9% off Code - Hurry it only works today - Use HAPPY9TH at checkout

Back to blog